The story begins with Peter Holm, a natural talent in sales, when he starts a sales company with several brands within the sport section. The success is instant. However as many of the agreements are unwritten they are seldom long-term.

Peter then decides to develop his own brand. The cocks comb in combination with the German name Hahnenkamm comes out as an appropriate name to describe the values he wanted his brand to symbolize:

The trademark is registered in 1982 and from there the Hahnenkamm story takes off. The collection consists of fashion sportswear with a strong influence of functionality in both material and design.

1990 the Hahnenkamm Golf collection is launched. Many great golfers who really like Hahnenkamm clothes have played or are playing wearing Hahnenkamm. All professional golfers, skiers, mountain guides and other partners have in someway contributed to the development of Hahnenkamm garments / products. It is due to this fact that Hahnenkamm, although a small Swedish company, has succeeded in keeping the same pace or surpassing the multinational sports brands.